Case Study – Sue Ryder2018-08-23T11:21:46+00:00

Sue Ryder case study

Hear it in their own words

Watch and listen to the impact RightMarket has had on, not only on Sue Ryder head quarters, and the individual hospice marketing and fundraising teams – but the supporters themselves.

A swamp of design briefs

Sue Ryder’s head office got over a thousand briefs for publicity materials a year. The more that came in, the longer it took to produce anything. Marketing and Design just couldn’t deal with last minute asks on top of strategic work for campaigns and large events.

Before RightMarket, Sue Ryder suffered a huge loss in potential fundraising during their Starlight Hike Campaign. At the time, with so much publicity to create, they enlisted the help of freelance designers to produce and distribute publicity material to the volunteers who needed it. Unfortunately, these materials went out six weeks late.

In the meantime, some regional volunteers resorted to creating rogue materials. Going off-brand with the wrong logo, colours and imagery was still seen as a better alternative to waiting for the publicity to arrive.

This combination had a deeply negative impact on fundraising performance. Sue Ryder estimated the loss to be in the hundreds of thousands.

RightMarket was an interesting option for us due to their incredibly thorough, honest examination of our current costs and time frames. It really highlighted where we could benefit from a system such as this. The figures it drove out were too hard to ignore.

David Gledhill, Design and Production Manager

If a job has gone through on RightMarket, we can expect, on estimate to save £100 per brief. That £100 will pay for a clinical nurse to visit a patient’s home.

David Gledhill, Design and Production Manager

RightMarket was an interesting option for us due to their incredibly thorough, honest examination of our current costs and time frames. It really highlighted where we could benefit from a system such as this. The figures it drove out were too hard to ignore.

David Gledhill, Design and Production Manager

RightMarket has made an enormous difference to us in terms of timescales. Last minute asks can now be dealt with. Instead of having someone coming to us for a poster, they can try creating it for themselves. They can’t go off brand, they can’t stretch the logo or use the wrong pink. They now get excited to produce something that looks so good.

Suzanne Ostler, PR, Marketing and Communications Officer

An online helping hand

David Gledhill, Design and Production Manager needed to find something to put a stop to the endless last minute asks, long lead times, and off-brand items. When David discovered RightMarket he was introduced to the Project Discovery.

Saying goodbye to last minute asks

Since RightMarket, marketing no longer need hundreds of different templates for each individual task. RightMarket cut out 90% of their previous templates and replaced them with a select set of intelligent, multi-use templates.

Saying Hello to more time and money and happy fundraisers

In 2016 alone, just under five thousand publicity items were created on average per month using RightMarket. In just one month, Sue Ryder saved £100k in ad-hoc design and management fees. One of the best results of saving time and money is happy colleagues, supporters, volunteers and fundraisers. They can now achieve so much more for themselves. The implementation of RightMarket has been such a success, the whole project has been nominated for Project of the Year in Sue Ryders internal awards. This highlights the great partnership between the teams at Sue Ryder and RightMarket.