The importance of tone of voice

Blog: Visual branding is only one half of your brand: the importance of tone of voice One of the most common misconceptions around brand is that its only components are a good colour palette, logo and visual elements. In reality, that’s only half of your brand. When 65% of customers say that they feel an […]

How to make a strategic rebrand

Blog: How to make a strategic rebrand Rebrands take a lot of time and effort, but they can be a breeze if you know the strategic process to follow. Read about our own rebrand, how we built a process and the steps we took. Brand guidelines Before making changes anywhere, you first need to update […]

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