That is where RightMarket’s experience helped. RightMarket’s Online Design Centre is about making the charity brand accessible to anybody that needs it.
It allows people to feel they have put their creative stamp on a design, but without compromising the charity brand. It’s easy to use and requires no training. All of this meant it was a great fit for Helen’s needs.
RightMarket collaborated with Blood Cancer UK to transform their designs into responsive templates. The templates range from posters, flyers, newsletters, to social media.
These are all available on the RightMarket platform: The Blood Cancer UK Online Design Centre. It means that staff, volunteers, and supporters can create the artwork they need when they need it.
“Having a system that is built for the charity sector means that a lot of the thinking is done for you by RightMarket and other charities they work with.”
When creating a charity’s Online Design Centre, part of RightMarket’s process is to seek feedback from users. This means the people who will use the platform approve the templates available and ensures they are optimised for how they will use them.
“Involving staff and supporters in the process of what we need, and which types of templates were chosen was helpful. It encouraged buy-in internally.”
RightMarket was one key method in ensuring that the new Blood Cancer UK brand remained accessible to everyone that helped shape it. Crucially, RightMarket simplified maintenance and automation of brand control and consistency.