How Mencap adapted to increased demand for social media designs
The boom in digital assets
Who are Mencap?
Mencap are a leading charity supporting people with a learning disability, their families, and carers. Their vision is a world where people with a learning disability are valued equally, listened to, and included. They employ over 8000 staff, work with 300 independent Network Partners, and have over 2000 volunteers. They are all helping to achieve this vision.
How Mencap meets demand for social media designs
What has the impact been?
Having smart templates that Digital can use to create their designs saves time for both teams. The back and forth and scheduling meetings are no longer needed. Designers can focus on other projects and Digital have the assets they need sooner.
“It’s terrific, I can now send them a link or prompt them to access the platform through our intranet so they can do it themselves. I know every design will be consistent and on-brand.”
The new templates on Mencap’s Online Design Centre have reduced turnaround for days to a matter of minutes. The Digital Team can log in and create a variety of designs with a few clicks. Images are easy to source. Pre-approved images are available in a library to select from.
“The time saving has been huge. Since the digital team have had use of the social media templates, it’s meant they can be more reactive, efficient, and agile in their comms!”
Digital is becoming ever more central to Mencap’s approach to outreach. RightMarket has now provided the Digital and Marketing Teams with a sustainable way to keep up with growing demand.