Dramatically reduce your costs
Click on the links below to find out how RightMarket will transform your charity’s marketing process.
On average our partners save
£36,565 a year!
Considerably boost your marketing resource
RightMarket increases output potential in a controlled and scalable manner.
Increase your brand presence
RightMarket facilitates greater brand recognition and control.
How can you minimise design costs?
Marketing teams are finding that they are under-resourced and struggling to handle the number of artwork requests being created. Traditional instinct is to outsource design work or to focus on high priority requests. As a consequence, the likelihood is that low priority requests will arrive late, or not at all. The knock-on effect of working this way is that designs have a large cost associated with them. This reduces the number that is feasible and affordable to produce.
With budgets across charities tightening, it is more important than ever to find cost efficiencies to meet financial targets whilst accomplishing the same level of output. Taking the design of artwork requests in-house is often not a realistic option for teams with a heavy workload.
Having reviewed our first year’s usage of RightMarket, we were amazed at the results. We saved well over £100,000, which was over double the amount anticipated.
The cost-effective way of resolving this is to provide delegates with a way to create their artwork. A DIY approach damages brand visibility and marketing have no oversight of the work produced. Therefore, artwork must still reflect the charities personality, visual identity, and tone of voice.
With an Online Design Centre, charities can approve the available designs. It minimises DIY and the impact on the design team’s resource. As a result, this guarantees the designs are on-brand and reduces the need to outsource the job.