How We've De-Risked Adoption for Charities
For organisations that liked what they saw — but couldn't make the leap. We heard you. So we changed.
The Problem We Keep Hearing
Sound familiar?
We heard you. So we changed.
What's Different Now
Every barrier you mentioned — addressed
| What held you back | What we've changed | |
|---|---|---|
| "Setup felt like a big project" | We now build your first template library for you — from your existing brand guidelines. Your team doesn't lift a finger until it's ready to use. | |
| "We'd need to roll out to everyone at once" | Pilot-first model: start with one team, one department, or one use case. Prove the value before expanding. No big-bang rollout required. | |
| "Time to value felt too long" | Most teams are self-serving on-brand content within 2 weeks. Not 2 months. | |
| "Couldn't build the internal business case" | We now provide a Governance Risk Assessment that quantifies your compliance exposure — gives leadership a clear cost-of-doing-nothing vs cost-of-platform comparison. | |
| "Wasn't sure it would stick with non-design teams" | New guided onboarding: 30-minute team training, video walkthroughs, and a dedicated customer success contact for the first 90 days. |
What held you back
"Setup felt like a big project"
What we've changed
We now build your first template library for you — from your existing brand guidelines. Your team doesn't lift a finger until it's ready to use.
What held you back
"We'd need to roll out to everyone at once"
What we've changed
Pilot-first model: start with one team, one department, or one use case. Prove the value before expanding. No big-bang rollout required.
What held you back
"Time to value felt too long"
What we've changed
Most teams are self-serving on-brand content within 2 weeks. Not 2 months.
What held you back
"Couldn't build the internal business case"
What we've changed
We now provide a Governance Risk Assessment that quantifies your compliance exposure — gives leadership a clear cost-of-doing-nothing vs cost-of-platform comparison.
What held you back
"Wasn't sure it would stick with non-design teams"
What we've changed
New guided onboarding: 30-minute team training, video walkthroughs, and a dedicated customer success contact for the first 90 days.
The Problem Hasn't Gone Away
Since we last spoke, the regulatory and risk landscape has tightened
Every day without brand governance is another day of uncontrolled risk.
The 60-Second Version
What RightMarket Actually Does
Locked brand zones
Fonts, colours, logos, and layout are fixed. Teams can only edit what you allow them to edit. The brand is always protected.
Mandatory legal text
Charity number, GDPR statements, disclaimers, and regulatory text are automatically applied. No one can remove or edit them.
Approval workflows
Content goes through your sign-off process before it's published. No rogue materials going out without review.
Full audit trail
Every piece of content is logged — who created it, who approved it, when. Ready for any regulator who asks.
Self-service templates
Regional teams, fundraisers, and volunteers create what they need without bottlenecking the central team.
Time saved
Average comms team reclaims 2 days per week previously spent reviewing, correcting, and re-doing other people's work.
"Usage has doubled, maybe even tripled, since going to the new brand and getting people to really understand and use it."Rasoul Hudda — Brand Lead, Cats Protection
Zero Risk
The Pilot Offer
We're not asking for a big commitment. Here's what a pilot looks like:
Week 1
Template Build
We receive your brand guidelines and build 5-10 templates (we do the work)
Week 2
Team Onboarding
30-minute team onboarding + templates go live for one team/department
Weeks 3-4
Self-Service
Team self-serves. We track usage, brand compliance, and time saved.
Week 4
Review
We share the data. You decide whether to expand, adjust, or stop.
The Numbers
The Cost Comparison
| Scenario | Estimated cost |
|---|---|
|
One employment tribunal claim (non-compliant comms)
|
£30,000-£50,000 |
|
One ICO fine (GDPR breach in marketing materials)
|
£50,000-£500,000+ |
|
Central team time spent on brand firefighting (per year)
|
~£25,000-£40,000 |
|
One off-brand fundraising piece triggering a Fundraising Regulator complaint
|
Reputational damage + investigation costs |
|
RightMarket annual fee
|
A fraction of any single incident above |
Next Step
Book a 15-minute Brand Governance Review
Not a demo. Not a pitch. A structured conversation about where your brand governance gaps are — and whether they're worth fixing now.
Book with Stuart"What would need to be true for you to move forward?"