Frequently Asked Questions
A brand management platform is a software solution that helps organisations manage their brand assets. It also ensures consistency across various marketing and communication channels.
As a brand management platform, RightMarket provides the tools to create brand templates that the whole organisation can use. Our templates embody your brand guidelines, making it easy for team members to create and share on-brand content.
We also offer features like approval workflows, tone of voice guidance and usage analytics. These allow you to fully protect your brand and allow for collaboration between your teams.
RightMarket is for organisations who have a brand identity in place but need help keeping it consistent. It makes it easy for all your users, regardless of their role, to create on-brand designs.
It’s particularly ideal for organisations with limited marketing and design capacity. In these scenarios, teams often end up overwhelmed, leading to missed opportunities or long wait times.
RightMarket empowers people to generate their own brand assets. So, productivity is boosted and marketing get time back.
In the past, we’ve worked with charities, franchises, member organisations, universities and multi-location companies. However, we’re not limited to any specific industry or organisation type.
Essentially, if you’re looking for a tool that keeps everyone on-brand and improves your organisation’s ability to generate marketing materials, RightMarket is for you.
When we say ‘brand asset’, we mean any of the materials your organisation uses to promote your brand or connect with customers. You might also call them artwork, marketing materials, collateral or so on.
Common examples include posters, banners, social media posts, leaflets, newsletters, invites and sponsorship forms.
Our design team are great at their jobs, meaning there are endless possibilities for what they can turn into templates!
Common templates customers use in RightMarket include:
- Social media posts
- Business cards
- Compliment slips
- Pull up banners
- Sponsorship forms
However, we always work with our customers to create templates that fit their brand needs, whatever it is. Just let us know what you need, and we’ll do our best to make it a template.
With RightMarket you can make your new brand accessible. Users don’t have to think about the brand, RightMarket does the thinking for them so that they just produce great looking designs in line with your new brand guidelines.
RightMarket isn’t here to replace your designers. Instead, it makes sure the hard work they do in building your brand is consistent across your marketing materials.
RightMarket is great for the everyday design work people need to do for their jobs, like making social media posts or event flyers. By allowing anyone to create these assets, your design team aren’t left to handle it all.
Instead, they have their time back to focus on the strategic jobs they’re passionate about – and that drive performance.
All our brand templates will also embody your brand guidelines, so your designers can rest easy.
After a re-brand, you will have new brand guidelines you need people to follow. However, how do you know if people are using these or reverting to the old brand?
With RightMarket, you can make your new brand accessible. We build templates that reflect your updated brand guidelines, so there’s no risk of users reverting. It means people are much more likely to adhere to your new branding, without the awkward transition phase.
Yes! We purposely made RightMarket as user-friendly as possible so anyone can easily use it. Our brand templates will keep users on brand, while giving them just enough freedom to make a design that fits their needs.
There’s no risk of them going wrong, so anyone can create high-quality, on-brand output regardless of their skill or experience.
Our Customer Success Team are also on hand to make sure your users get the most out of RightMarket.
Unlike a lot of other tools out there, your templates are built for you in RightMarket. Our Customer Success Team will discuss your needs to understand what templates you need to excel.
We’ll also work with you to understand your brand guidelines and what you need from each template.
Then, we’ll build all the templates you need, starting with those that are the biggest priority. They’re ready for you to use as soon as your platform is live.
If you need to add more templates later or make amends, we’ll work with you to get those in place too!
We have a dedicated team that are experts in building brand templates. During your onboarding process, we’ll work with you to understand what you need from your templates.
We will also ask to see your brand guidelines and any example artwork we can use to build accurate templates. Our team will then take care of the rest.
Once the templates are built, you’ll have a chance to feedback on them until they’re ready to use.
All our templates will have responsive features meaning they can be easily edited without breaking the overall design and brand visual. Your users are good to go!
We integrate with many tools you might have in your digital stack.
We’ve listed our standard integrations below:
- DAM systems: ResourceSpace and ThirdLight
- Social media channels: Facebook and Twitter
We also use API for custom integrations.
We’re always looking for new ways to add value for customers. So, if the integration you’re looking for isn’t listed above, get in touch to let us know what you’re interested in.