Protect your brand. Ensure compliance. Empower your teams.
RightMarket is the UK's compliance-grade brand security platform - built for NFP, education, and franchise organisations where many people publish in your brand, a central team is accountable for compliance, and one off-brand asset is materially expensive.
Speed for your teams. Control for your leadership. Proof for your regulators.
The Category Problem
The tools you use don't enforce the rules
Every regulated organisation with a distributed publishing surface - many people creating content in your brand, no central designer in the room - shares one structural failure.
Design tools
Give every user a blank canvas and hope they stay on-brand. They don't screen language for tribunal-risk wording, don't track image consent, don't produce an audit trail. The brand team finds out about non-compliance after publish, if at all.
Brand portals & DAMs
Store your assets and host your guidelines. They don't validate what users write, don't enforce field-level rules, and don't gate publish on compliance. Your brand book is documentation, not enforcement.
Shared drives
Manual review by one overstretched brand manager doesn't scale and doesn't audit. When the Charity Commission, OfS, CQC, FCA, or a trustee asks how you ensure compliance, the answer is usually a wince.
RightMarket is policy-first. Rules are enforced before output is created - not reviewed afterwards.
The Five Governance Layers
Every rule set enforced, from input to audit
The platform stacks five layers. Each one enforces a different rule set; together they cover every brand-risk surface from input to publish to audit.
Content Security
Tone of Voice Assistant + Content Moderation
Screens every word your team writes, in real time, against your compliance rules. Flags discriminatory language, prohibited claims, outdated medical metaphors, regulator-rejected ad copy. Educational tips with every flag. Submission blocked until compliance hits the threshold you set.
Image Security
Consent, AI Moderation, and DAM Integration
Mandatory consent capture on every personal image upload. Tracks consent scope and expiry; blocks designs that include expired or revoked consent. AI flags sensitive, retraumatising, or platform-rejected imagery. Integrates with ResourceSpace, Widen, Bynder, Capture, Canto, Smugmug, Asset Bank, and Frontify.
Brand Governance
Locked Templates, Field Constraints, Approval Workflows
Locks logos, colours, fonts, and master layouts. Lets non-designers edit only the fields you configure. Multi-level approval routing by template, user, or group. Engagement dashboards showing who in your network is publishing what, where.
Content Central
Cascading Data Layer
Pre-approved content blocks, in-platform CSV databases, profile-based field hiding, auto-population. One update to your approved messaging propagates to every linked template across every user. The data layer your compliance rules depend on.
Compliance Automation
Full Audit Trail
Every action across all layers is logged. Who created what, in which template, with which images, under whose approval, on which date. Exportable per asset, per template, per user, per department, per network unit. The evidence base for regulators, trustees, and board oversight.
Who RightMarket is Built For
Organisations where compliance is non-negotiable
The platform is built for organisations where these four conditions hold:
Distributed publishing
Many people, not just central comms, create content in your brand: hiring managers, regional fundraisers, volunteer coordinators, school administrators, franchisees, partnership leads
Central accountability for compliance
A brand team, HR director, or franchisor HQ is responsible for what gets published but cannot draft every asset
Documented audit trail is non-negotiable
Charity Commission, OfS, CQC, FCA, franchisor liability, trustee oversight, board governance
A single off-brand asset is materially expensive
Financially, reputationally, or from a regulatory perspective
Our four core segments
NFP - Centralised Charities
Tribunal prevention, safeguarding governance, Charity Commission audit readiness, image consent at scale
Franchise HQs (50+ units)
Network-wide brand control, franchisor liability protection, engagement visibility, speed-with-control
Federation and Network Bodies
Member-led publishing under shared brand, audit trail across autonomous units
Education Institutions
OfS-aligned recruitment marketing, multi-school consistency, accessibility, GDPR compliance
What You Can Prove on Day 60
Governance you can prove - operationally
After 60 days on RightMarket, your central team can show:
Every asset published
Who created it, who approved it, what changed, and when - under your brand
Every flagged language event
What was flagged, what was corrected, and what's trending in your team's writing
Every image used
With consent status, expiry date, and the design it appears in
Full audit-ready export
For any regulator, trustee, or board review
What To Do Next
Choose the path that fits where you are
If you don't know how exposed you currently are
Take the Brand Risk Audit
A structured self-assessment of where your content estate is leaking compliance
Take the Brand Risk AuditIf you want to walk through your specific governance surface
Book a demo
Bring the actual content surfaces you're worried about; we'll map the gaps
Book a demoIf you want to read the detail by module
Explore the modules
Tone of Voice Assistant · Content Central · Design Assistant · Copilot
Explore the modules