Why you need more than just a DAM system to truly protect your brand You are probably already using or looking to use some form of Digital Asset Management (DAM) system. Rather than leave everybody to scroll endless folders on your company’s shared drive to find what they need, you need a searchable archive which […]
Blog
Canva is a great graphic design tool. But does it deliver for your brand?
Canva is a great graphic design tool. But does it deliver for your brand? At RightMarket we have lots of conversations with people who are in the business of producing marketing materials. One question that often arises is if you don’t have the time or resources to use a designer, how practical is it for […]
The importance of tone of voice
Blog: Visual branding is only one half of your brand: the importance of tone of voice One of the most common misconceptions around brand is that its only components are a good colour palette, logo and visual elements. In reality, that’s only half of your brand. When 65% of customers say that they feel an […]
What is Brand Management
Blog: How can you ensure effective Brand Management? Think about walking through a department store. You are surrounded by different brands, products and sales. Inevitably, your senses are overwhelmed. The first place you go to is the brands you already know and trust. You might not know it, but you end up at the Apple […]
Resource Space DAM Integration x RightMarket
Blog: ResourceSpace DAM Now Integrates With RightMarket Seamlessly search or browse for approved image assets stored in your ResourceSpace DAM, directly from within a RightMarket artwork template. Control the use of imagery, stay compliant and keep designs fresh. Choose up-to-date brand assets such as logos or permission-approved images directly from your ResourceSpace DAM, without leaving […]
Compliance with charity laws
Blog: Compliance With Charity Laws: Everything You Need to Know After months of research and back and forth mail with government bodies, we have created your ultimate guide to compliance within the Charity sector. As a charity, your time should be spent on tasks that move your mission forward, so having to delve into government […]