The belief
A brand management problem
Better templates. Faster turnaround. A tidier folder of logos.
Some of the brands we protect
Three teams · no review 0 of 3 reviewed
Regional posterRegional office · Friday 16:40
Volunteer photographShared folder · last audited 2019
Franchisee copyLocal listing · written in-house
IN PUBLICYour name on all of itPrinted, posted and shared Never seen by brand
Unreviewed doesn't mean unowned
You are accountable for content you never saw.
A regional office builds a poster on Friday afternoon. A volunteer drops in a photograph from a folder nobody has audited since 2019. A franchisee writes a line of copy that would not survive a complaint. None of it reaches you before it reaches the public, and all of it carries your name.
The teams we talk to describe the same week. Brand managers hold responsibility for output they did not commission, could not review and cannot recall once it is printed.
Book a demoA different way to think about brand
It's not a design problem.
It's a security problem.
The reality
A brand security problem
Policy-first. Not design-first. Build governance before the first incident.
The proof
Governance you can see and measure
Speed for your teams. Control for your leadership. Proof for your regulators.
The consequence
One prevented claim pays for years
Prevention is the cheapest line in the budget.
Built for the people behind the brand
Seven things that change on the day you switch it on.
Speed for your teams. Control for your leadership. Proof for your regulators.
01Discriminatory phrasing caught as it is writtenCopy is screened at the point of creation, against rules each department sets for itself.02Image consent held as a live recordConsent attaches to the image, expires with it, and withdraws across everything built on it.03Proof for trustees and regulatorsA full audit trail covering creation, approval and distribution, exportable when somebody asks.04Speed without riskUntrained staff produce finished, compliant work in minutes, inside locked templates.05No per-seat licensing restrictionsNo per-seat licence, so adding a regional office does not add a bill.06Fewer overlapping subscriptionsOne governed estate instead of the design tool, the photo library and the print portal that never spoke to each other.07Governance that reaches printFrom approved designs to accessible PDF output, the rules built into your templates travel with the finished material.
One place. One set of rules.
A DAM stores and finds assets. RightMarket governs them.
It holds the permission, the consent, the expiry and the audit trail, and it is the only place the asset can actually be used.
Explore Digital Asset ManagementThe governed path
01Approved asset
02Consent and expiry attached
03Used inside a locked template
04Approved
05Published artwork
Asset harm
When a photograph has to be withdrawn, the problem is every poster and leaflet already built from it—in offices you do not control.
Shared assets
Departments share images, not templates. Today they each keep their own copy of the same photograph.
No gap
Where the consent record sits apart from the place work gets made, the gap is where exposure lives. Here there is no gap.
Customer voices
What our customers have to say.
45% fewer internal approvals needed — without sacrificing control
Marie Curie's leaner creative team needed to maintain brand governance across thousands of decentralised users. RightMarket ensured every asset met brand and safeguarding standards.
“RightMarket gives us tight brand control, but still lets our regional teams create what they need – without risking reputation.”
100% of regional teams now use pre-approved, compliant templates
The Stroke Association implemented RightMarket to reduce risk, speed up content creation, and ensure accessibility, safeguarding, and GDPR compliance across all materials.
“Before RightMarket, content was slipping through without checks. Now we have structure, visibility, and peace of mind.”
3x faster content turnaround with full brand oversight
With increasing governance demands, Versus Arthritis needed a solution that ensured every asset followed brand and legal standards, while freeing the creative team for strategic work.
“With RightMarket, we know what's being created, by who, and whether it meets our standards – before it goes live.”
From brief to printed item
Six modules. One governed path.
Each module closes a different gap between your policy and what reaches the public.
01
Content Security
RightMarket screens copy as it is written, using compliance and tone-of-voice rules configured for each department. Writers can review a flag and a suggested fix before content moves to approval or publication.
Explore Content Security02
Image Security
Image security holds permission information alongside the photograph and checks it when someone tries to use the image. Teams can see whether consent is current and what it covers.
Explore Image Security03
Brand Governance
Locked templates, approval routes and an engagement dashboard help distributed teams produce local materials within brand rules, while giving leaders a clearer view of adoption.
Explore Brand Governance04
Content Central
Content Central keeps approved organisational details in one place and connects them to templates across your network. When shared information changes, update the source instead of chasing copies across departments and locations.
Explore Content Central05
Compliance Automation
Bring content security, image security and brand governance together with an audit trail that records the decisions behind each piece of output.
Explore Compliance Automation06
Governed Print
Route approved, brand-checked artwork to your chosen print suppliers. Approval gating, purchase order capture and the audit trail can continue from digital design through to the physical item.
Explore Governed PrintBuilt for distributed teams
Speed for your teams. Control for your leadership. Proof for your regulators.
Your teams
A local retail manager makes a compliant poster in minutes without asking anyone for a file, a font or permission.
Your leadership
A dashboard showing what was made, by whom, in which region, and what it passed through on the way out.
Your regulators & trustees
An exportable record of creation, approval and distribution, ready before the question is asked.
Different sectors, one shared challenge
Three sectors. One problem.
The people making your public material are not the people accountable for your brand.
01
Not-for-profit
Regional offices, shops, volunteer groups and partner networks all publish under your name. Governance has to reach them without slowing them down.
Explore this sector
02
Franchise
Local marketing is part of a strong franchise. Make it easy for franchisees to move at local speed while head office keeps every branch on-brand.
Explore this sector
03
Education
Faculties, schools, student services and recruitment teams all produce material under the same identity, on their own timetables, with their own idea of the rules.
Explore this sectorStart with a conversation
See how your teams could work with RightMarket.
Book a demo to explore how clear rules, approved templates and built-in governance can help your organisation create with confidence.
Book a demo Four steps. About three weeks. No system access required.