Advertising and Campaign Solution for 200+ Home Care franchises
The situation
Bluebird Care has grown to become one of the UK’s largest providers of home and specialist care services.
The central marketing team are not only responsible for building the national brand, but they must also support each franchise owner with their unique local marketing needs.
Central marketing often found themselves under resourced to assist franchise owners with time sensitive, but specialist artwork requests. Local advertising was a recurring challenge with often very little time available to create artwork and meet publication deadlines.
The solution
Franchise owners can now select from more than 40 design templates and create artwork in just a few minutes.
A comprehensive range of pre-approved, on-brand materials from posters and flyers to dynamic print advertising and social media graphics are available whenever managers need them.
Press adverts
Recruiting for care staff in an ongoing necessity for many businesses and job sections in local newspapers and magazines remain one of the most effective ways to find candidates.
Competitive rates for advertising in these publications are often only available close to the cut-off time for printing so artwork with very specific dimensions needs to be produced quickly to capitalise on the discounts.
Posters, leaflets & social media
With RightMarket Bluebird Care teams can create tailored marketing from a suite of more than 40 pre-approved design templates. A bank of categorised images can be selected and pre-determined straplines offer flexibility while keeping the messaging consistent across the network.
In addition to the templates which would traditionally be printed, RightMarket is also used to create consistent social media graphics to support local marketing on Facebook, Twitter and Instagram.
RightMarket has been a real success with the network. With over 300, brand approved assets created every month on the system it’s difficult to imagine being without it.
Emma Scholes
Brand Development Manager
