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The AI writing assistant for Brand Security

Maintaining brand consistency across a large organisation is tough. Copilot makes it easy – while quietly reinforcing your brand security, reducing compliance risks, and saving time on approvals.

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What is Copilot?

Copilot is a secure, brand-trained AI assistant built into the RightMarket platform. It gives every user real-time writing guidance shaped by your organisation's tone of voice - ensuring consistency, compliance, and confidence in every piece of content created. It's already active in your account and ready to use.

Brand Security First

Copilot turns every user into a guardian of your brand by embedding brand guidelines into their everyday writing habits.

See what our clients think

"Nobody's reading the brand guidelines."

Relying on static documents is risky. Copilot replaces passive guidelines with live, in-editor coaching - meaning your team learns your brand as they work.

"Off-brand content damages trust."

Whether it's inconsistent tone or incorrect messaging, the impact on trust is real. Copilot ensures every piece of content aligns with your brand identity, reducing reputational risks.

"The approval process is overwhelmed."

Brand guardians are stretched thin. With Copilot flagging issues early, users produce higher-quality work - reducing the burden on approvers and speeding up delivery.

How it compares to other AI tools

Feature Copilot Generic AI
Enforces tone of voice
Organisational consistency
Integrated into secure platform (rightmarket)
Aligns with brand security strategy

Copilot + TOVA = Full-Spectrum Brand Security

Copilot complements the existing Tone of Voice Assistant (TOVA). While TOVA enforces hard compliance rules – like blocking banned terms – Copilot handles the nuance, guiding style, grammar, and brand tone.

See it in action
Learn about TOVA
Together, they provide a dual shield for your brand, ensuring compliance and consistency at scale.
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Why It's More Than Just a Writing Tool

Reinforces brand security at the point of creation

Educates users on brand standards as they work

Reduces off-brand and non-compliant content

Supports scalable, decentralised content creation

Speeds up approval cycles and reduces rework

Enhances overall content quality and consistency

Ready to Master Copilot?

Copilot is already available in your RightMarket account. Learn the best practices and discover powerful prompts to get the most out of your AI writing assistant.

Read Best Practices Guide