Audit

Is your brand at risk?

Inconsistent branding costs organizations up to 33% in lost revenue. Take our assessment to discover your brand’s vulnerabilities and how to protect your most valuable asset.

Brand risk assessment

Step 1 of 3

1. How often do you find off-brand materials being created in your organisation?

Constantly We regularly discover materials that don't follow our guidelines

Often We find off-brand materials at least once a week

Occasionally We find off-brand materials once or twice a month

Rarely Our brand guidelines are consistently followed

2. How would you rate your team's ability to create on-brand materials quickly?

Very poor Creating on-brand materials is slow and frustrating

Poor We struggle with efficiency when creating on-brand materials

Good We can create on-brand materials with reasonable efficiency

Excellent We have a streamlined process for creating on-brand materials

3. How much time does your marketing team spend handling design requests?

Overwhelming amount Design requests consume most of our marketing team's time

Significant amount Design requests take up a large portion of our time

Moderate amount We spend some time on design requests but it's manageable

Minimal amount Design requests are efficiently handled and don't burden our team

4. How would you describe your organisation's brand consistency across all materials?

Highly inconsistent Our materials look like they come from different companies

Somewhat inconsistent There are noticeable inconsistencies in our brand presentation

Mostly consistent We maintain reasonable consistency with occasional issues

Highly consistent Our brand presentation is uniform across all materials

5. How accessible are your brand assets and templates to team members?

Very difficult to access Finding and using brand assets is a major challenge

Somewhat difficult to access Team members often struggle to find what they need

Reasonably accessible Most assets can be found with some effort

Highly accessible We have a centralized, easy-to-use system for all brand assets

6. How many revision rounds do your materials typically go through?

Excessive (5+ rounds) Our approval process is lengthy and frustrating

Many (3-4 rounds) Materials require significant back-and-forth

Few (2 rounds) We typically need a couple of revision cycles

Minimal (0-1 rounds) Our materials are usually approved with minimal changes

7. How would you rate your ability to maintain brand consistency across different regions or departments?

Very poor Each region/department has their own interpretation of our brand

Poor We struggle with consistency across different parts of the organisation

Good We maintain reasonable consistency with some regional variations

Excellent Our brand is consistently represented regardless of region or department

8. How confident are you that your brand is being represented correctly by everyone in your organisation?

Not at all confident I worry constantly about brand misrepresentation

Somewhat concerned I have significant concerns about brand representation

Moderately confident I'm reasonably confident with occasional concerns

Very confident I trust our systems to ensure proper brand representation

Your Information

First Name

Last Name

Email Address

Company Name

Your Brand Risk Assessment Results

Based on your responses, we've identified the following risk level for your brand:

Low Risk Critical Risk

The Impact on Your Business

How You Compare to Other Non-Profits

Based on our database of charity and nonprofit organizations that have completed this assessment, here's how your brand risk score compares:

Benchmark Insight

Leading charities like RSPCA maintain significantly lower brand risk scores through systematic brand management. Their consistent brand presentation has been linked to 28% higher donation rates and stronger donor trust.

The Cost of Inaction

These figures represent the estimated financial impact of your current brand management approach, calculated based on your team size and the inefficiencies identified in your assessment.

Potential Regulatory and Financial Risks

For charitable organizations, inconsistent brand usage and poor asset management can lead to serious regulatory issues:

Charity Commission Scrutiny

Misrepresentation of your charity's branding can trigger investigation from the Charity Commission, potentially resulting in:

Compliance action plans
Public disclosure of misconduct
Restrictions on fundraising activities

Trademark Infringement

Poor brand control can lead to unauthorized usage or accidental infringement:

Legal defense costs: £20,000-£50,000
Potential damages: £5,000-£250,000
Forced rebranding costs: £20,000-£100,000

Fundraising Reputation

The Fundraising Regulator requires consistent, accountable communications:

Fines for misleading materials: up to £25,000
Mandatory corrective advertising
Public naming and potential donor loss

GDPR Compliance Issues

Inconsistent branding across communications can create GDPR vulnerabilities:

Potential fines: up to £17.5 million or 4% of annual turnover
Mandatory breach notifications
Damage to donor trust and reputation

Note: These figures represent potential risks based on recent cases and regulatory guidelines. The specific impact would depend on your organization's size, the nature of any violations, and your response to issues.

Recommended Actions

Take Control of Your Brand Today

See how RightMarket can address your specific brand management challenges and save your organization £0 annually.

Book a demo

The Hidden Danger of Brand Inconsistency

Most charitable organizations don't realize they're losing significant donation potential through inconsistent brand presentation. Research shows that consistent branding can increase revenue by up to 23%. For a charity the size of the average charity, this represents tens of thousands in lost funding annually. Your assessment indicates you could be leaving substantial donor support on the table.

Your Competitors Are Taking Notice

In today's competitive landscape, brand perception can be the deciding factor between donors choosing you or another charity. While you're struggling with inconsistent materials and inefficient processes, your competitors may be presenting a more cohesive, professional brand image.

The Path Forward

RightMarket has helped organizations like yours transform their brand management approach, saving thousands of hours and significantly improving brand consistency. Our platform is specifically designed to address the challenges you've identified in this assessment.

Ready to transform your brand management?

Book a Personalised Demo

Platform Overview

Tone of Voice Assistant

Content Central

Design Assistant

Project Discovery

Pricing

Brand Risk Audit

Customer Stories

Design on Top

Blog

Referral Program

Our Journey

Meet the Team