The importance of tone of voice

Blog: Visual branding is only one half of your brand: the importance of tone of voice One of the most common misconceptions around brand is that its only components are a good colour palette, logo and visual elements. In reality, that’s only half of your brand. When 65% of customers say that they feel an […]

What is Brand Management

Blog: How can you ensure effective Brand Management? Think about walking through a department store. You are surrounded by different brands, products and sales. Inevitably, your senses are overwhelmed. The first place you go to is the brands you already know and trust. You might not know it, but you end up at the Apple […]

How to choose your brand colours

Blog: How to choose your brand colours Think of the most iconic brands you know. You probably think about their colour palette. That’s because it’s the most memorable aspect of a brand. We created an outline that is easy to follow when choosing your colours. Colours have a strong and instant effect on how we […]

How to make a strategic rebrand

Blog: How to make a strategic rebrand Rebrands take a lot of time and effort, but they can be a breeze if you know the strategic process to follow. Read about our own rebrand, how we built a process and the steps we took. Brand guidelines Before making changes anywhere, you first need to update […]

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