Get the Best From Copilot: How to Guide Your AI Writing Assistant With Smart Prompts

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How to Guide Your AI Writing Assistant With Smart Prompts

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Key takeaways
  • Copilot provides real-time writing support without needing a comms expert
  • Admins can customise Copilot's behavior through tone of voice prompts
  • Effective prompts should be specific, actionable, and focused on one idea each
  • Start with basic prompts like sentence case and spelling, then expand based on user needs

What is Copilot?

Copilot is RightMarket’s new in-design writing assistant. It gives users real-time support as they create content – helping them write clearly, stay on-brand and communicate with confidence, without needing a comms expert looking over their shoulder.

Whether it’s a fundraising appeal, student announcement or internal update, Copilot is there in the background, nudging users to write better.

How does it work?

As users type into a RightMarket template, Copilot scans their copy and suggests improvements. These could include correcting spelling, recommending more inclusive language, or simplifying overly formal phrases.

What makes Copilot powerful is its adaptability. You can define how Copilot behaves by creating tone of voice prompts – a short list of instructions that teach the AI how your organisation writes.

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What are prompts?

Prompts are short, specific rules that tell Copilot what “good writing” looks like in your organisation.

Think of them as your voice, distilled. They’re not long brand manuals – they’re quick instructions that reinforce tone, clarity and consistency across all users.

For example:
"Avoid using ALL CAPS. We prefer sentence case."
"Use plain English. Avoid words like 'utilise' when 'use' will do."

Once saved in the Admin area, these prompts guide Copilot’s live suggestions for every user in your organisation.

Best practices for writing strong prompts

To get useful, accurate suggestions from Copilot, your prompts need to be:

1. Specific and actionable
Avoid vague statements like "Be professional." Instead, say "Don't use exclamation marks in headlines."
2. One idea per prompt
Keep prompts short and focused. This helps the AI interpret them clearly and return clean, relevant feedback.
3. Based on common user habits
Think about the writing behaviours you see most often - are people using too much formal language, misusing punctuation, or adding emojis? Tackle the frequent issues first.
4. Clear enough to avoid overcorrection
Some prompts can trigger false positives if they're too broad. For example, "use inclusive language" is better when clarified: "Avoid gendered terms like 'chairman', unless the context is about gender-specific data."
5. Do not include links
Copilot can't visit links shared - make sure to include all the information you need it to consider in your prompt.

Suggested prompt examples

Here are some common prompts that deliver strong, clear Copilot feedback:

Writing style
  • Avoid using all caps. We prefer sentence case for readability.
  • Use "you" and "your" instead of "we" to focus on the reader.
  • Prefer contractions (e.g. "you're", "we'll") for a more natural tone.
Formatting & symbols
  • Only use "&" in official organisation names. Use "and" everywhere else.
  • Correct date formatting. Use "Tuesday 17 June 2025", not "17th June".
  • Avoid emojis or informal symbols. Keep tone professional and accessible.
Inclusive language
  • Use inclusive language where possible. Avoid gendered terms unless context requires it.
Clarity & conciseness
  • Use plain English. Swap complex words for simple alternatives.
  • Avoid filler phrases like "please note" or "in order to". Keep copy tight and purposeful.
First prompts to get you started
If you're launching Copilot for the first time, start with these two essential prompts:
Use sentence case, not all caps
Check for correct spelling and grammar
You can always expand your prompt list later as you see what's working. These two alone will already start nudging users toward more professional, readable content.

Ready to set up Copilot?

Visit the Admin area now and add your tone of voice prompts to activate Copilot for your users. It only takes a few minutes - and makes a lasting impact on your organisation's content quality.

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Scope out your brand management quick wins with Project Discovery

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Woman smiling at laptop with a coffee mug in her hand

Scope out your brand management quick wins with Project Discovery

Considering a new tool for your organisation isn’t straightforward. You want to spend your time and money on something you know is going to deliver value.

If you don’t, you risk looking bad to the whole business, including your CEO.

There are many questions to ask when implementing any new system or technology. Will it give you the results it promises? Is it the right fit for your needs? Will everyone buy-in to it?

We know these are the barriers people face before coming onboard with RightMarket. That’s why we created Project Discovery. 

It’s our version of a brand audit, allowing you to uncover exactly how your brand fits into our platform and get a diagnosis of your current design processes. Best of all, it’s completely free and will give you everything you need to make a decision and build a business case for implementing your brand management system.

Testimonial quote about Project Discovery from The Children's Trust

We use it to highlight what you should expect during the set-up process and what outcomes you’ll receive. It gives you everything you need to decide and justify it to your stakeholders.

Find out more about Project Discovery below.

What happens during Project Discovery?

A Project Discovery is an online meeting between you and a RightMarket specialist. It’s commonly held with the Project Lead (you!) but anyone from your organisation can attend.

Ahead of the session, we’ll ask you to send a list of the design types your organisation creates, such as flyers, posters, social media posts and so on. We’ll also ask for a rough idea of how many design requests you receive a month and any external costs associated. Don’t worry about specific figures – an estimation will be fine!

With this information, we’ll start to scope out your needs more clearly. This helps us do two things:

  1. Understand what precise rewards you will receive from using RightMarket
  2. Define the work we need to do to set up a portal tailored to your brand and users. This will later become the foundations for the project if you choose to proceed

We’ll present the above to you during the meeting, including our calculations for how much time and money you will save using RightMarket. We’ll also put together a bespoke package we believe suits your needs and tell you how much it’ll cost.

We expect it all to take one to two hours to go through. Hopefully we’ll answer all your questions in that time, but if not, feel free to ask us anything we’ve not covered.

What are the benefits of Project Discovery?

Build your business case

The biggest benefit of Project Discovery is that it allows you to find out how much time and money you could save. We don’t throw out general figures. Instead, we share specific insights about how your organisation will benefit.

It means you have everything needed to build an effective business case for your CEO. And the rewards are clear.

When it all pays off, you’ll win favour with your boss and prove how you’ve brought value to the organisation.

After the session, we’ll provide you with a PDF presentation you can share with your organisation. It includes information about how much money and time we’ve predicted you’ll save, as well as everything they need to know about how RightMarket works in an easy-to-digest format.

Diagnose your design flaws

Too many organisations have a system where marketing is relied on for every design request. It’s simply not sustainable and means your marketing team are likely to be overwhelmed.

Project Discovery can allow you to uncover how many design requests your team is actually receiving, how often and in what form. We’ll also help you to find out how that could be reduced with RightMarket.

A perfect project management document

During the session, we’ll create a plan for how we implement RightMarket into your organisation.

This includes:

  • What template types you need
  • Understanding the order of priority (e.g. what templates you’ll need soonest, so we make those first)
  • How long the entire process will take
  • Any extra needs to consider

So, the information discussed in the Project Discovery becomes a project management blueprint. It’ll guide you smoothly through the various stages so you know when to expect the rewards.

Here’s an example:

Table from the Project Discovery doc, giving templates a 1-3 score based on priority

What happens next?

Once we’ve sent our Project Discovery findings, you should have a strong business case for RightMarket.

If you’ve not 100% made up your mind yet, don’t worry. There’s no pressure or obligation once you’ve had a Project Discovery session. We know there are other voices you need to run things past first before anything progresses.

If any other team members want to see RightMarket in action, this is something we can arrange. And if you need anything else from us, we’re on hand to help.

When you’re ready to go ahead, you’re onto the onboarding stage and one step closer to reaping the rewards. Our specialist will be in touch to tell you what happens next. And you’ll always have your Project Discovery document to refer to as the process unfolds.

Want to find out how RightMarket will revolutionise your brand’s management?

Book your FREE Project Discovery today

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