Why you need more than just a DAM system to truly protect your brand
You are probably already using or looking to use some form of Digital Asset Management (DAM) system. Rather than leave everybody to scroll endless folders on your company’s shared drive to find what they need, you need a searchable archive which controls, manages and distributes your assets.
But is just finding existing assets the only problem you really need to solve?
How is our Online Brand Centre different to DAM?
We are in the business of helping organisations streamline the production of branded marketing materials, leaving the storing of such assets to platforms specifically developed for that. However, we do integrate with DAM systems to provide a seamless link between the creation and storage of assets.
Are you still getting requests for the routine creation of assets?
The core of RightMarket is simplify the production of day–to-day marketing materials through a system of branded templates. Everyone, anywhere, not just DAM users, can instantly create their own marketing collateral. There is no need to resort to a designer or submit a brief to the marcomms team. Production bottlenecks and delays in turning around everyday requests are eradicated, giving people time and resources they need to concentrate on strategically important projects.
Is it a struggle to keep everyone on brand?
We build templates based on your requirements, using your brand guidelines. You can be confident everything that gets produced stays on brand, all the time, every time. And with our Tone of Voice Assistant, you can be sure all the content stays on message too.
How does our Online Brand Centre integrate with DAM?
To create effective designs, users will need to upload images, brand icons or partner logos onto templates. The Online Brand Centre can fully integrate with your DAM system, so people only get to see and use your approved assets. All permissions and rights associated with a file are carried through to RightMarket. When your DAM gets updated what users can access in their Online Brand Centre is updated too.
Does your DAM system already offer an extra plug-in that creates templates?
If you are wondering how RightMarket measures up against such extensions, have a look at some questions raised in our blog asking whether templates found on your DAM can deliver your branding needs.
How RightMarket and a DAM are different
How RightMarket and DAM complement each other
Would you like to know more?
If you have any questions or you’d like to understand more about Online Brand Centre, drop us an email at [email protected] or call 01354 606 730 for a chat.