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Blog

Speak to your customers consistently with the Tone of Voice Assistant

Speak to your customers consistently with the Tone of Voice Assistant

February 22, 2023February 22, 2023

Find out how our Tone of Voice Assistant feature helps you to maintain a consistent voice across your comms.

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Building brand trust is everyone’s job

Building brand trust is everyone’s job

February 10, 2023April 5, 2023

Brand trust is often left to marketing teams to secure. We explore why everyone needs to play a part.

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How to achieve customer-based brand equity

How to achieve customer-based brand equity

January 31, 2023April 5, 2023

We explore what customer-based brand equity (CBBE) is, why it matters and how to get it for your brand.

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Scope out your brand management quick wins with Project Discovery

Scope out your brand management quick wins with Project Discovery

January 24, 2023February 1, 2023

Scope out your brand management quick wins with Project Discovery Considering a new tool for your organisation isn’t straightforward. You want to spend your time and money on something you know is going to deliver value. If you don’t, you risk looking bad to the whole business, including your CEO. There are many questions to […]

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The 7 most common franchise marketing faux pas and how to avoid them

The 7 most common franchise marketing faux pas and how to avoid them

January 19, 2023April 5, 2023

Looking to avoid common franchise marketing mistakes? Our blog highlights the top 7 faux pas to steer clear of, so you can create a successful franchise marketing strategy.

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Brand asset management vs digital asset management

Brand asset management vs digital asset management

January 19, 2023April 5, 2023

Explore the differences between brand asset management (BAM) and digital asset management (DAM) in our comparative guide.

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