Skip to content

Welcome to the blog

Join us as we delve into the advantages of utilizing SMART template technology to guarantee brand uniformity for businesses.

A woman paying for something at a till

How to achieve customer-based brand equity

We explore what customer-based brand equity (CBBE) is, why it matters and how to get
Woman smiling at laptop with a coffee mug in her hand

Scope out your brand management quick wins with Project Discovery

Scope out your brand management quick wins with Project Discovery Considering a new tool for
Wooden blocks with icons to represent businesses, stacked up

The 7 most common franchise marketing faux pas and how to avoid them

Looking to avoid common franchise marketing mistakes? Our blog highlights the top 7 faux pas
A man looking at a computer screen and brand document, to represent brand asset management

Brand asset management vs digital asset management

Explore the differences between brand asset management (BAM) and digital asset management (DAM) in our
Professionals looking at documents in an office environment to represent brand management

8 brand management tips you NEED to implement in 2023

Find out our top brand management tips for better customer experiences in 2023.
People looking at a screen in a meeting, to represent a DAM system

Why you need more than just a DAM system

Why you need more than just a DAM system to truly protect your brand You