Looking to avoid common franchise marketing mistakes? Our blog highlights the top 7 faux pas to steer clear of, so you can create a successful franchise marketing strategy.
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Brand asset management vs digital asset management
Explore the differences between brand asset management (BAM) and digital asset management (DAM) in our comparative guide.
8 brand management tips you NEED to implement in 2023
Find out our top brand management tips for better customer experiences in 2023.
Why you need more than just a DAM system
Why you need more than just a DAM system to truly protect your brand You probably already use some form of Digital Asset Management (DAM) system. They act as a searchable archive to control, manage and distribute your assets. DAM grants stakeholders access to the assets they need. However, there are times they must make new content […]
The importance of tone of voice
Find out why tone of voice is crucial when it coming to managing your brand and gaining customer trust.
What is brand management?
Blog: What is brand management and how can you do it effectively? If you have a brand, brand management is crucial part of its success. Think about walking through a department store. You are surrounded by different brands, products and sales. Inevitably, your senses are overwhelmed. The first place you go is to the brands […]