Design Page Update – July 2025

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Everything you need to know about RightMarket

The New Design Page: Where Accessibility and Brand Standards Align

In an age where digital content is created by many but represents one brand, accessibility is no longer a ‘nice to have’ – it’s a non-negotiable.

At RightMarket, we believe inclusive design is central to brand security. That’s why we’ve launched a major update to our Design Page, making it easier than ever for non-designers across your organisation to create compliant, on-brand, and accessible content – no specialist skills required.

The Challenge Many Teams Face

For charities, universities, and decentralised teams, brand consistency is a constant challenge – especially when content is created by people with different levels of design experience. Add to that the increasing need to meet accessibility standards, and what should be simple becomes a compliance headache.

We built this update to fix that.

Removing Barriers to On-Brand Content Creation

We designed this update with a simple aim: to empower every user – regardless of ability, location, or device – to confidently create content that reflects your brand and your values.

By embedding accessibility into every layer of the Design Page, we’ve created an environment where users can work independently while still delivering consistent, professional results. Whether it’s a volunteer creating a fundraising flyer or a regional manager updating event materials, the experience is seamless — and inclusive.

design page before
Before: Complex interface with limited accessibility
design page after
After: Streamlined, accessible, and intuitive design

What's New

Built for Everyone

The workspace now adapts intuitively to all screen sizes, ensuring that users with different devices - and different abilities — can design without friction.

Accessibility First

We've embedded full keyboard navigation, improved screen reader support, and structural updates aimed at WCAG 2.1 AA compliance. Whether your users are creating posters, leaflets, or social media assets - they're doing it accessibly.

Mobile-Ready and Inclusive

Our responsive design ensures brand-safe content creation even from mobile devices - ideal for field teams, volunteers, and decentralised staff.

Brand-Safe by Default

Every design is wrapped in your brand guidelines, protecting your visual identity while enabling flexibility. Users can customise content without compromising compliance - including image consent, tone of voice, and accessibility filters.

See It In Action

If you’re looking to reduce compliance risks, speed up content creation, and make your brand truly inclusive, it’s time to take a closer look at RightMarket.

Ready to experience accessible brand management?

Book a demo today – and see how accessibility can drive brand security, trust, and performance.

Book a demo

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Get the Best From Copilot: How to Guide Your AI Writing Assistant With Smart Prompts

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Everything you need to know about RightMarket

How to Guide Your AI Writing Assistant With Smart Prompts

rightmarket copilot
Key takeaways
  • Copilot provides real-time writing support without needing a comms expert
  • Admins can customise Copilot's behavior through tone of voice prompts
  • Effective prompts should be specific, actionable, and focused on one idea each
  • Start with basic prompts like sentence case and spelling, then expand based on user needs

What is Copilot?

Copilot is RightMarket’s new in-design writing assistant. It gives users real-time support as they create content – helping them write clearly, stay on-brand and communicate with confidence, without needing a comms expert looking over their shoulder.

Whether it’s a fundraising appeal, student announcement or internal update, Copilot is there in the background, nudging users to write better.

How does it work?

As users type into a RightMarket template, Copilot scans their copy and suggests improvements. These could include correcting spelling, recommending more inclusive language, or simplifying overly formal phrases.

What makes Copilot powerful is its adaptability. You can define how Copilot behaves by creating tone of voice prompts – a short list of instructions that teach the AI how your organisation writes.

rightmarket copilot example 1
rightmarket copilot example 2
rightmarket copilot example 3
rightmarket copilot example 4

What are prompts?

Prompts are short, specific rules that tell Copilot what “good writing” looks like in your organisation.

Think of them as your voice, distilled. They’re not long brand manuals – they’re quick instructions that reinforce tone, clarity and consistency across all users.

For example:
"Avoid using ALL CAPS. We prefer sentence case."
"Use plain English. Avoid words like 'utilise' when 'use' will do."

Once saved in the Admin area, these prompts guide Copilot’s live suggestions for every user in your organisation.

Best practices for writing strong prompts

To get useful, accurate suggestions from Copilot, your prompts need to be:

1. Specific and actionable
Avoid vague statements like "Be professional." Instead, say "Don't use exclamation marks in headlines."
2. One idea per prompt
Keep prompts short and focused. This helps the AI interpret them clearly and return clean, relevant feedback.
3. Based on common user habits
Think about the writing behaviours you see most often - are people using too much formal language, misusing punctuation, or adding emojis? Tackle the frequent issues first.
4. Clear enough to avoid overcorrection
Some prompts can trigger false positives if they're too broad. For example, "use inclusive language" is better when clarified: "Avoid gendered terms like 'chairman', unless the context is about gender-specific data."
5. Do not include links
Copilot can't visit links shared - make sure to include all the information you need it to consider in your prompt.

Suggested prompt examples

Here are some common prompts that deliver strong, clear Copilot feedback:

Writing style
  • Avoid using all caps. We prefer sentence case for readability.
  • Use "you" and "your" instead of "we" to focus on the reader.
  • Prefer contractions (e.g. "you're", "we'll") for a more natural tone.
Formatting & symbols
  • Only use "&" in official organisation names. Use "and" everywhere else.
  • Correct date formatting. Use "Tuesday 17 June 2025", not "17th June".
  • Avoid emojis or informal symbols. Keep tone professional and accessible.
Inclusive language
  • Use inclusive language where possible. Avoid gendered terms unless context requires it.
Clarity & conciseness
  • Use plain English. Swap complex words for simple alternatives.
  • Avoid filler phrases like "please note" or "in order to". Keep copy tight and purposeful.
First prompts to get you started
If you're launching Copilot for the first time, start with these two essential prompts:
Use sentence case, not all caps
Check for correct spelling and grammar
You can always expand your prompt list later as you see what's working. These two alone will already start nudging users toward more professional, readable content.

Ready to set up Copilot?

Visit the Admin area now and add your tone of voice prompts to activate Copilot for your users. It only takes a few minutes - and makes a lasting impact on your organisation's content quality.

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