Assets live where the work happens
Your teams pull from the library inside the same platform they use to build artwork, so there is no download step where control is lost.
Governed Asset Library
Your assets are already governed. They just are not governed where they get used.
Permission sits in one system. Expiry sits in a spreadsheet. The photograph sits in a folder somebody shared in 2023. RightMarket's Governed Asset Library puts the asset, the permission and the audit trail in the same place, which is the place your teams actually make things.
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Consent withdrawn
WHERE IT WAS USED
Regional flyerNorth team · March
Event posterCentral team · June
Social postHead office · September
3 uses found, none missed
The problem
If consent changed tomorrow, could you find every use?
Most organisations cannot answer. The asset library knows where the file lives. It does not know which regional flyer used it last March, who downloaded it, or whether the consent that covered it has since lapsed.
Governance stops at the library door, and everything past that door is trust.
What the governed asset library does
Control that travels with the work.
Permission travels with the asset
Consent scope, usage rights and expiry are properties of the asset itself. An image whose consent has expired cannot be placed into new artwork.
Every use is recorded
When a request to withdraw an image arrives, you can see where it went, not guess.
Visibility is set per team
Regional teams, member charities and franchisees see the assets that belong to them, and nothing else.
ASSETIn the libraryMetadata and owner held
PERMISSIONConsent and expiryChecked on every use
APPROVEDCleared for artworkScope: local campaign
RECORDEDUse loggedAudit trail updated
Who it is for
One governed library, everywhere work happens.
Safeguarding consentRecorded with the image
Approved useLocal campaign only
Review by22 October 2026
Not-for-profits handling photography of beneficiaries, where consent is a safeguarding matter rather than a filing matter.
Head officeAll brand assets412
North regionRegional campaigns128
Location 214Its own assets only36
Franchise networks where head office owns the brand and hundreds of locations produce the material.
Student recruitmentBrand approved96
Engineering facultyFaculty approved54
Arts facultyFaculty approved71
Education institutions running devolved marketing across faculties and student recruitment.
Bring it all across
Close the gap between asset and artwork.
Most organisations arrive holding two systems and a gap between them. The assets sit in one place, the artwork gets made in another, and nobody can connect the two when it matters.
You can close that gap by moving the assets to where the work already happens. If you would rather keep what you have, we connect to the major systems and the governance layer works either way.
LIBRARY ASSET
CONSENT VALID
FLYER ARTWORKCOMMUNITY
OPEN DAY USE RECORDED
OPEN DAY
Common questions
Useful answers before you move anything.
Is this a DAM?
RightMarket includes full asset management, so yes, in the sense that matters to you. A DAM stores and finds assets. RightMarket also holds the permission, consent and expiry, and it is where the asset gets used.
Will it replace our current system?
For most customers, yes. Running one system costs less than running two and removes the handover where control gets lost. We also connect to major asset management platforms if you have reasons to keep yours.
What happens to the assets we already hold?
They come across with their metadata. We will walk your library with you before you commit to anything, so you know what moves cleanly and what needs attention first.
How is it priced?
It depends on your package and how much you store. Tell us what you hold and we will tell you what it costs.
Can we control who sees what?
Yes, per team, per region and per site.
Start with the audit
Find out what your assets are doing right now.
We look at what your teams are producing, where your assets are going and what you can currently prove. You get the findings whether or not you buy anything.
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