01
Lock the elements that define the brand
Keep logos, colours, typography and legal lines fixed, while opening fields such as headlines, images, local contact details and dates for editing.
At a glance
Brand governance, clearly explained
Brand governance brings together locked templates, approval workflows and engagement reporting. You decide which template elements users may change and which stay fixed. Approvals can route to the right people, and dashboard views show template activity across sites, regions or franchisees.
The problem it solves
Guidelines are a request. Locked templates are a fact.
A brand guideline is a document asking people to behave. It can work when a small team sits together, but becomes harder to enforce across regions, franchisees or departments that rarely meet the brand team.
When the approved route is difficult, people may create materials in whatever tool is available. The result can be almost right but inconsistent across dozens of sites. At the same time, other locations may not produce anything, and central teams have little visibility into either pattern.
LOCKED TEMPLATE
LOCAL CAMPAIGNON BRAND
BY DESIGN
BY DESIGN
3 LOCATIONS
North team
Central team
South team
How it works
Control where it matters. Clarity at every step.
RightMarket brings the relevant checks and decisions into the workflow, so teams can create and review materials with a clearer record of what happened.
02
Publish download-only templates
For material that should not be edited, make an approved version available as a download without exposing editable elements.
03
Route approvals to the right people
Send work through basic or advanced approval routes when it needs human judgement. Where configured, content and image checks can happen before an approver reviews the final piece.
04
Set permissions by role or department
Show teams the templates relevant to their work, helping regional, national and departmental users find the right starting point.
05
See engagement across the network
Review which templates are used, by whom and across which sites or regions. Identify low activity and understand how a rollout is landing.
Built into the output
Make every document more accessible, by design.
When your teams create materials for the public, accessibility shouldn't depend on who created them or whether they remembered to check the settings.
RightMarket builds accessible PDF output into its templates. Documents are automatically tagged with a structured reading order, alternative text for images and decorative elements identified so screen readers can skip them.
This means accessibility is part of the creation process, not another task for individual users to remember.
Consistent, accessible output across your organisation, whoever creates it.
Reading orderTagged
Image descriptionsAdded
Decorative elementsSkipped
Who uses it
Where it earns its place
Franchise head offices
Give franchisees a faster way to create local marketing while keeping core brand elements protected.
Multi-site charities
Coordinate campaign materials across local offices, shops, volunteer groups and partner networks.
Universities and education groups
Let departments create relevant communications within a shared institutional identity.
About Brand governance
Good questions.
Clear answers.
What can users edit in a locked template?
You decide which elements are fixed and which can be changed. For example, a logo, colours, typography and legal wording can stay locked while local dates, images or contact details remain editable.
Can some templates be available without being editable?
Yes. Download-only templates can be published for users who need the approved material but should not change its design.
Can different departments see different templates?
Template permissions can be configured by role or department so teams can focus on materials relevant to their work.
What does the engagement dashboard show?
It provides visibility into template activity across users, sites, regions or franchisees, helping administrators understand adoption and identify areas with low activity.
A question worth asking
Which of your sites created something last month?
If finding out takes more than a minute, an engagement view can help you see how templates are being used across your organisation.
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