Not-for-profit

A national brand in the hands of your whole network.

Regional offices, shops, volunteer groups and partner networks all publish under your name. Governance has to reach them without slowing them down.

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Policy-first. Not design-first.

Recruitment wording can carry a costly risk.

A job advert written in a hurry can contain wording that puts people off or raises questions about discriminatory recruitment. Employment tribunal awards can range from £15,000 to £100,000. Screening as the advert is drafted gives teams a chance to review flagged language against your rules before it is published.

Image consent carries a different responsibility. Charities photograph people they support, and permission has a scope and an expiry. If consent cannot be evidenced—or somebody withdraws it—you need to know where that photograph was used and what needs to change. A small brand team also needs a reliable record ready when trustees or a complaint ask for it.

Rules that travel with the work

Governance, built into the work.

From recruitment and consent to reporting and volunteer templates, build the checks into how work gets made.

Screen recruitment as it is written

Flag wording against the rules you set, explain why it needs a second look, and offer a considered alternative before an advert is published.

Keep consent with the image

Record permission, scope and expiry against each photograph. Check it when teams use the image, and trace work made from it if consent is withdrawn.

Give trustees an evidence pack

Export a record of creation, approval and distribution for a date range, region or single image, ready to support governance reporting.

Give every team a safe route

Volunteers and occasional users work in locked templates without a per-seat licence or a lesson in brand guidelines.

For charities & not-for-profits

Good questions.
Clear answers.

Practical answers for the people responsible for keeping a distributed brand secure.

Do volunteers and occasional users need their own licence?

Yes, and that is usually the point. There is no per-seat licence, so volunteers and occasional users can have access without a cost argument. They work inside locked templates, so no training in brand guidelines is required for the output to be correct.

How does this handle image consent for the people we support?

Consent is recorded against the photograph with its scope and expiry, and checked when anybody tries to use it. If consent has lapsed or was never recorded, the image does not reach finished material. If somebody withdraws consent, you can see what was built on it and prevent further use.

What can we give trustees?

An exportable record covering creation, approval and distribution, for a date range, a region or a single image. It is the evidence pack that otherwise takes a fortnight to assemble.

We have a tiny brand team. Is this more work for them?

Less, if it is set up properly. The team moves from producing material for regions to deciding what the templates allow. The work that disappears is the queue of small requests and the chasing of material that went out without being seen.

Does it replace our existing tools?

Usually it replaces several. Charities commonly run a design tool, a photo library and a print route separately. Which of yours it replaces is part of what the Brand Risk Audit and Project Discovery work out.

A question worth asking

Could you reach every office that used a photograph you had to withdraw?

The Brand Risk Audit walks your organisation with you and shows where material is being made outside your rules, where image consent cannot be evidenced, and what a complaint would cost to answer today.

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