Questions, answered properly.

RightMarket is a brand security platform. It lets distributed teams produce on-brand, legally safe materials from locked templates, and it gives leadership a record of what was produced, by whom, and which compliance checks it passed. The platform is policy-first. Brand rules, approved wording, image consent requirements and accessibility standards are built into the template before anyone opens it, so the compliant choice is the easy one. Governance is enforced during creation instead of being reviewed after publication.

No. Design tools hand every user a blank canvas and hope they stay on brand. RightMarket does the opposite: logos, colours, fonts and layout are locked, and users complete controlled fields within rules the organisation has set. Character limits, mandatory fields, approved terminology and consent checkpoints all travel with the template. The output still looks professional. What changes is that nobody can produce something that breaks policy.

Yes. The platform has a governed asset library that stores and finds images, alongside permission, consent scope, expiry dates and the audit trail for every one of them. It also connects to existing systems including ResourceSpace, Bynder, Frontify, Widen, Canto, Capture, Smugmug and Asset Bank, carrying their metadata through into the creation workflow. The difference from a storage platform is what happens next. A library tells you an image exists. RightMarket controls where that image is allowed to go, blocks it once consent expires, and records every use.

Three groups, all of them organisations where many people create content and a small central team carries the risk: Not-for-profits and charities, where HR, retail and volunteer teams all produce materials. Franchise networks, where head office owns the brand but franchisees do the marketing. Universities and colleges, where departments need autonomy without the brand fragmenting. Named charities on our client roster include Marie Curie, Stroke Association and Versus Arthritis.

The Tone of Voice Assistant scans copy as it is typed. It flags language that could breach equality law, including age-coded, gendered and personality-screening wording, and offers a compliant replacement the user accepts with one click. High-risk terms can block submission outright until the wording changes. Lower-risk ones raise a warning and let the writer decide. HR defines its own dictionary, so the rules match the legal exposure of each team. Every flag, correction and override is logged. An employment tribunal claim costs between £15,000 and £100,000, and this is the control that prevents the advert reaching the public in the first place.

Every upload of a personal image triggers a mandatory consent checkpoint before the image can be used. The organisation sets the consent wording. The platform records who confirmed it, when, against which file and which design. Consent is then enforced rather than merely stored. Images carry a scope of use and an expiry date, and designs containing an expired image are blocked or flagged, with notifications to the user and the administrator. Administrators can restrict personal-image uploads to named user groups and limit everyone else to pre-approved library images. AI moderation screens imagery that could be inappropriate or retraumatising before it is published. This is a compliance control rather than a storage feature, which is why a conventional asset library does not cover it.

Yes, on every output. The record covers the creator, the template used, timestamps, image consent status, which compliance checks ran, what was flagged and corrected, and the full approval chain. Reports export to CSV or PDF over any date range, and can be scheduled weekly or monthly. The point is that compliance is demonstrable to a trustee board, a regulator or an auditor without anyone reconstructing it by hand.

RightMarket builds accessible PDF output into its templates. PDFs are automatically tagged with a structured reading order, alternative text for images and decorative elements marked so screen readers can skip them. This means accessibility is considered as part of the content creation process, rather than relying on individual users to remember to apply the correct settings. The platform currently supports tagged PDF output but does not provide formal PDF/UA certification or automated colour contrast checking.

Yes. Approval workflows run sequentially or in parallel, with role-based routing, so a corporate fundraising leaflet and an HR advert can take different paths. Approvers see the flags raised and the corrections made alongside the material. Most submissions are approved first time, because the template guided the user to a compliant result before they pressed send. Turnaround time, throughput and decline rates are reported, so a bottleneck in the approval chain is visible rather than anecdotal.

It addresses the risk that comes with decentralised content creation. HR, retail, volunteering and corporate partnerships all produce materials, usually without a designer, often at speed. RightMarket gives each of those teams templates that enforce the charity's brand, its approved language, its image consent rules and its accessibility standard. Central teams stop acting as a checking service. Leadership gets an audit-ready record covering Charity Commission expectations, GDPR and employment law.

Yes, and this is one of the clearest cases for it. Head office owns the brand and carries the reputational risk, while franchisees produce most of the local marketing and have their own priorities. Locked templates let franchisees produce local recruitment, promotional and community materials quickly, inside rules head office sets centrally. Content Central holds each location's address, contact details and approved messaging in one place, so changing it once updates every template automatically. The engagement dashboard shows head office which locations are active, which templates they use and what is actually going out.

Yes. Care franchises face a particular version of the problem, because local recruitment and service promotion sits with franchisees while regulatory exposure sits with the brand. Marketing compliance is distinct from care-operations compliance, and it is the part RightMarket governs: what a location is permitted to claim, which images can be used and under what consent, and a record of every piece of material published.

Departments keep the autonomy to produce their own materials, and the institution keeps one brand. Each department works from templates carrying its own permitted fields, approved terminology and imagery, while the locked elements of the identity stay fixed. RightMarket supports tagged PDF output with structured reading order, image alternative text and decorative elements identified for screen readers to skip. It does not provide formal PDF/UA certification or automated colour contrast checking, and image consent rules apply to student and event photography in the same way they apply anywhere else.

Canva is a design tool: it gives everyone creative freedom and leaves compliance optional. Its brand kit is advisory, so a user can override it. There is no tone-of-voice enforcement, no image consent tracking or audit trail, and no governed tagged PDF output workflow. RightMarket governs instead of enabling. Brand elements are locked rather than suggested, language is checked against the organisation's own rules as it is written, images carry consent and expiry, and every output is logged. Organisations typically adopt it after discovering that design freedom and regulatory exposure are the same thing.

Those are asset management platforms. They are built to store, organise and distribute brand assets, and they do that well. RightMarket starts further down the chain, at the moment someone creates something. It is a creation and governance layer, with locked templates, live language checking, consent enforcement, approval routing and an audit trail. It includes its own governed asset library and connects to the ones listed above, so it sits alongside an existing system rather than replacing it. The practical distinction: an asset platform tells you which logo is current. RightMarket makes it impossible to publish the wrong one, and proves that afterwards.

RightMarket pricing is tailored to your organisation's requirements, the capabilities you need and the scale of your operation. We work with you to understand your priorities and recommend an appropriate solution. Following an initial discussion and Project Discovery, we'll provide a tailored proposal outlining the scope, implementation and associated costs. Book Project Discovery to start the conversation.

No. There is no per-seat licensing on any package. A charity can give access to every fundraiser, every shop and every volunteer coordinator without the cost changing, which is the point: governance only works if the people creating content are inside the platform rather than outside it.

On Microsoft Azure, across two data centres in the UK. Data replicates to the secondary data centre every 15 minutes and is backed up every 24 hours on a grandfather-father-son rotation, retained daily for 7 days, weekly for 4 weeks, monthly for 12 months and yearly for 3 years.

RightMarket Limited is Cyber Essentials certified, most recently issued on 13 April 2026. The platform was independently penetration tested in November 2025, and a Security Report Summary is available on request. Data is encrypted at rest with AES-256 and in transit with SHA256-RSA, last assessed in January 2026 at Qualys grade A. The Azure data centres themselves comply with ISO 27001. The published service levels, hosting detail, disaster recovery objectives and the UK GDPR Article 28 data-processing schedule are all at about.rightmarket.com/managed-service.

99% monthly uptime, with service credits of 10% and 20% if it is missed. Scheduled maintenance runs from 21:00. The helpdesk operates during business hours with a one business day response target.

Yes. SAML 2.0, Microsoft Entra ID, Google and Facebook are all supported. SSO is included on some packages and available on others.

Every package includes an onboarding programme. New templates and amendments are produced from five working days.