How to achieve customer-based brand equity
We explore what customer-based brand equity (CBBE) is, why it matters and how to get it for your brand.
Managing your brand
Read our insightful resources on how to manage brand in your organisation and protect it from potential damage.
Brand asset management vs digital asset management
Explore the differences between brand asset management (BAM) and digital asset management (DAM) in our comparative guide.
8 brand management tips you NEED to implement in 2023
Find out our top brand management tips for better customer experiences in 2023.
Why you need more than just a DAM system
Why you need more than just a DAM system to truly protect your brand You probably already use some form of Digital Asset Management (DAM) system. They act as a searchable archive to control, manage and distribute your assets. DAM grants stakeholders access to the assets they need. However, there are times they must make new content […]
The importance of tone of voice
Find out why tone of voice is crucial when it coming to managing your brand and gaining customer trust.
What is brand management?
What is brand management and how can you do it effectively? If you have a brand, brand management is crucial part of its success. Think about walking through a department store. You are surrounded by different brands, products and sales. Inevitably, your senses are overwhelmed. The first place you go is to the brands you […]