Find out why tone of voice is crucial when it coming to managing your brand and gaining customer trust.
Category: Managing your brand
Read our insightful resources on how to manage brand in your organisation and protect it from potential damage.
What is brand management?
Blog: What is brand management and how can you do it effectively? If you have a brand, brand management is crucial part of its success. Think about walking through a department store. You are surrounded by different brands, products and sales. Inevitably, your senses are overwhelmed. The first place you go is to the brands […]
How to make a rebranding strategy: how we did it
Blog: Creating a rebranding strategy: how we did it Rebrands take a lot of time and effort, but they are a breeze if you know the strategic process to follow. Read about our own rebrand and how we built our rebranding strategy. What we included in our rebranding strategy Brand guidelines A crucial part of […]