How to achieve customer-based brand equity
We explore what customer-based brand equity (CBBE) is, why it matters and how to get it for your brand.
Creating a great brand
Resource Space DAM Integration x RightMarket
ResourceSpace now integrates with RightMarket ResourceSpace, the digital asset management tool, now integrates with RightMarket. It means you can seamlessly search for approved images directly from RightMarket – yay! With the integration, you may choose up-to-date brand assets such as logos or permission-approved images directly from your DAM, without leaving RightMarket. It’s an alternative to having […]
How to choose your brand colours
How to choose your brand colours Think of the most iconic brands you know. You probably think about their colour palette. That’s because it’s the most memorable aspect of a brand. We created an outline that is easy to follow when choosing your colours. Colours have a strong and instant effect on how we see […]